• Tue, Sep 15 2009

Gossip Girl scores best ratings since December in key demos

2009 The CW Network, LLC. All Rights Reserved.

2009 The CW Network, LLC. All Rights Reserved.

Gossip Girl, which kicked off its third season Monday at a new time 9 p.m. ET/PT, outperformed its season two premiere in the network’s target demographics women 18-34 (3.4 vs. 3.3), according to Live Plus Same Day Nielsen ratings for Monday.

Moving to an later hour this season, Gossip Girl scored the show’s best women 18-34 (3.4/9), adults 18-34 (2.0/5) and women 18-49 (2.2/5) since December 2008. Gossip Girl also posted its largest audience (2.6 million) since January 2009. The episode was “Reversals of Fortune.”

Competitively, Gossip Girl won the 9 p.m. time period among women 18-34 and women 12-34 (3.0/8). Gossip Girl also ranked second in the hour among adults 18-34 (2.0/5).

Paired with One Tree Hill, The CW’s signature Monday finished first from 8 to 10p.m. with its core audience of women 18-34 (2.9/8), females 12-34 (2.6/8) and female teens (1.8/6-tie).The CW also ranked second from 8-10p.m. with adults 18-34 (1.8/5).

Both Gossip Girl and seventh-season drama One Tree Hill returned last night at or above their ratings performance from May.

The Gossip Girl fans returned in force, as the show improved dramatically compared to May 2008, building 31 percent in women 18-34 and 33 percent in adults 18-34. One Tree Hill returned just as strong as it finished season 6, virtually on par with its May ratings in women 18-34 (2.4/7), adults 18-34 (1.6/5), adults 18-49 (1.2/3).

While I’m happy about the ratings, I will note that there wasn’t as much Twitter chatter about last night’s Gossip Girl premiere. Maybe it would have been a trending topic — but there was a lot going on yesterday with the Kanyé West-Taylor Swift incident at VMAs and with movie star Patrick Swayze passing away. Part of it may be The CW’s early fall show premiere schedule, and many people may have not known it started Monday. In general, most of the fall season kicks

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