M.I.A. and Pharrell Williams at Diesel’s 30th Anniversary Concert in New York, October 2008
Remember last year’s Diesel Party with M.I.A., etc.? Well they’re doing it again. This time it’s called Diesel:U:Music Tour and the NYC stop is at Webster Hall on Thursday, July 30 with The Roots (with a special guest), Drake, Cobra Starship, Passion Pit, Theophilus London, and contest winners (two bands won a contest to get on the bill) The Terror Pigeon Dance Revolt! and Heartsrevolution. So, the show is free, but how do you get tickets, you ask? Show up to one of the stores below on the proper day and wearing a pair of Diesel Jeans to get your free ticket:
July 25th and 26th at Lexington at 60th Street at 5 pm (until supplies last)
July 27th and 28th 5th Avenue and 54th Street at 5 pm (until supplies last)
July 29th and 30th Union Square at 14th Street at 5 pm (until supplies last)
Also, special stuff going on at the 5th Ave. store this week:
Diesel announces Diesel Radio to launch live in NYC Monday for six days. Starting July 20th through July 25th the window of the 5th Avenue Planet store will turn into a living radio station. The west-facing window looks out onto 5th Avenue and measures 18 feet by 8 feet. Over 50 shows will take place live in the window.
Special technology will be applied to the window in which consumers will be able to listen to the recording while viewing the station from outside. Station hours are from 10am to 9pm, each of the six days. Daily schedule and guest bios to post each and every day on www.dieselumusic.com. Sample guest-hosted programs include: Les Savy Fav; Lightspeed Champion; DFA; DGI Management and its artists, including the likes of The Misshapes, DJ Cassidy, Paul Sevigny, DJ Ruckus, DJ Berrie and Aaron LaCrate; comedian John Roberts; Jarrod Gorbel; Anti Pop Consortium; Hundred in the Hands; Throne of the Blood (James Friedman) and Trouble and Bass. There’s more….inside the store, a special platform will be built one-story high (12 feet high) where over 10 live performances will happen throughout the week (two per day). Admission is free and guests can enjoy the line-up live on the second and third floors. With the location of Diesel on 54th and 5th Avenue, one will be able to witness the performance while strolling down 5th. Over 40,000 people stroll the avenue every day. Sample performances: Zoe Kravitz and her band Elevator Fight; Von Haze and Sean Bones.