Now it appears as if the British censors find it too violent, so they’ve decided to edit some of it. UK advertising company, Clearcast has deemed it too shocking for viewers.
However, Women’s Aid, who created the eye-opening PSA, defended their ad saying, “We were very careful to reflect what we had heard from anecdotal evidence." Here’s the PSA video below to refresh your memory.
The spokesperson for Women’s Aid, Lucy Brown says that the video has had a great affect in violence awareness and getting the right types of responses from it. In fact, the video has been seen over 1 million times. It won’t be getting any air time if Clearcast doesn’t get their way with having the video edited.
In my opinion, the ad should be left the way it is. Whether we like it or not, women across the world are actually having to deal with this. It’s important for both young males and females, as well as older ones, to be given a good idea about what’s going on. Obviously, both Chris Brown and Rihanna could have benefitted from some extra knowledge.
Take a look at the video “Cut” by clicking here.