• Wed, Jul 9 2008

Gossip Girl Fashion Hits the Runways – and Stores!

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They say imitation that is the sincerest form of flattery.

If so, Gossip Girl is about to be flattered all over the place.

According to the New York Times, retailers are reporting that Gossip Girl is making a huge impact in back to school fashion this season. It is, as some retailers are discovering, the kid sister to Sex and the City. This comes as no surprise to fans, who have monitored the show’s fashion moments since the beginning.

What’s particularly hot? The punk school girl fashions sported by Serena van der Woodsen and the dashing rogue look of Chuck Bass. It’s all about crested blazers, layered polo shirts, argyle sweaters, knee socks and high boots.

The look has made it onto the runway with designers Marc Jacobs and Henry Holland translating the school girl look into adult oriented fashion. But it’s not all about drawing inspiration from the show: mainstream retailers like Coach also benefit from having existing products featured.

Whose looks make it onto the show? The CW isn’t saying. They will agree that some designers do pay to have their brand mentioned or included on the show. Product placement in the Upper East Side? How very gauche. I really don’t think that Blair would approve, do you?

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